The best app to organize your business cards

April 30, 2010

faberNovel Launches the Most Accurate Business Card Scanner iPhone App

Econtact Pro combines technology and people to deliver speed and accuracy

SAN FRANCISCO, Calif. (April 20, 2010) — faberNovel, Inc., a technology innovation agency, today debuted a new model for supporting and “incubating” innovative projects with the launch of Econtact Pro, a new iPhone application for the US market that delivers the fastest manual transcription business card scanner and reader in the App Store. The secret behind Econtact Pro: people.

Julian Nachtigal, Business Development Director of faberNovel, Inc., described the impetus behind launching Econtact Pro, “We believe that people are the most essential part of working with machines, devices, and technology. Econtact Pro realizes that even simple tasks, such as business card scanning and contact management, require people. This process enables Econtact Pro to offer a much simpler and satisfying user experience.”

With Econtact Pro, users snap a photo of a business card, which is then sent for transcription, and automatically syncs with the iPhone when complete. The process takes less than 10 seconds per card, enabling over 20 cards to be “read” in just three minutes. In comparison, OCR–based card reader apps today take up to 10x times longer and often misreads cards, requiring users to manually find mistakes and edit themselves. With Econtact Pro, a network of transcribers manually input all the business card data, plus any notes users amend to the card. The final details automatically sync to a user’s iPhone contacts.

Fabien Saulemen, CEO and Founder of Econtact Pro, said, “It has been great working with a company such as faberNovel, Inc. They really understand the importance in creating a good user experience for iPhone apps, as well as the marketing process for apps, which is very tough now considering there are over 180,000 apps.” Econtact Pro was recently the #1 ranked business iPhone application in the French app store and is currently in the top 5.

Buy Econtact Pro in the iTunes App Store now and get the first 10 business cards transcribed for free. After your first 10 business cards, users can purchase bulk packages of transcription credits in package sizes of 10 cards, 100 cards, or 500 cards—costing between $0.20 and $0.10 per card depending on the package. Econtact Pro is giving away a limited number of free download codes; get one by following @econtactpro and tweeting “I want my free @econtactpro download”. Supported devices include Apple iPhone 3GS and iPhone 3G (OS 3.0 or later) with close–up lenses.

All versions of Econtact Pro for iPhone are available via the Apple AppStore accessible through iTunes®. For more information about the product, please visit http://www.econtact-pro.com.

About faberNovel, Inc.
faberNovel, Inc. is dedicated to innovation and its implementation. Clients rely on faberNovel to handle any aspect of an innovation–linked project. The company brings together concepts, talents, technologies and the appropriate market to allow clients, start–ups and industrial groups alike, to create prototypes or enable innovative companies to define and lead for successful strategies focused on innovation and development. From idea to concept, to prototype, and to actual implementation, faberNovel applies its professional expertise, specific innovation know–how, and worldwide network built through the pariSoma Innovation Loft all the way to the launching of new products and services.